Delivering ‘The difference is Williams’ within The New Retail

THE FUTURE SALES MODEL HAS BECOME THE NEW RETAIL (TNR).

During the past two years, BMW have been working towards changing from a wholesale model to an agency model. This project has been known as THE FUTURE SALES MODEL, or FSM for short. In January 2024, the Swedish, Polish and Italian MINI markets change to the agency model and therefore this will no longer be a “future sales model” but “today’s sales model”.

Now is therefore the right time to introduce a new name for the project: THE NEW RETAIL (TNR). The change to TNR will deliver, amongst other things, a seamless customer journey, price consistency and an omni-channel sales experience that will benefit our customers and provide the foundation for our future success.

I have heard about these GROUP Implementation Managers, what is this role?

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Each retailer group will have one person who is the key contact for TNR (The New Retail). This person is responsible for managing the change within your businesses and supporting you as we move to the Agency Agreement.

Where can I get more information about THE NEW RETAIL?

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If you have any questions about TNR contact your Group Implementation Manager, Eve Allan (eve.allan@williamsgroup.co.uk)

Email Eve


Where can I find the latest news about THE NEW RETAIL?

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You can find all of the up-to-date news articles on our dedicated news page, or use the tab above that says "news" for our most current updates.

What training will be available for Retailers?

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Training comes under the enablement aspect of transformation and there is an extensive training programme being developed. This will start to roll out in 2024 culminating with systems and process training ahead of Go Live.